Collectors of watches and Replica petrol heads share a kinship that goes beyond an appreciation for engineering complex and beautiful things. At the basic level, both sides are united by the joy of the practice: after all, a Timex € 30 does the same as a Rolex € 30,000, as a Kia Forte 5 will put you in city traffic the same speed as a Ferrari 458.
For those who do not drool on V8 handmade swirls and defying gravity, the obsession shows no sense. Those who do not “get it” can be left with emotional responses ranging from puzzlement to disbelief. But makers of replica watches and car companies are getting. As a result, many have spent the last half century, finding new and creative ways to join forces for fame and profit, creating lasting emotional and financial ties.
Last year, the release of the latest replica AMVOX2 Transponder watch Jaeger LeCoultre provoked a collective reaction in impeccable garages across the country. Collaboration between the Swiss replica watches manufacturer mastodon and the British sports car legend Aston Martin produced a € 29,500 (all figures USD) timepiece – with Aston Martin logo turns 06 hours of course – that could lock and unlock the Aston Martin with a push of the sapphire crystal face. (Cue comparisons with James Bond, who, for the record, wearing a Replica Omega Seamaster.)
In a huge range, Aston had reached out and tickled a world of passionate replica watches, creating perhaps the first timepiece “smart” that die-hard analog fans could get excited about; Meanwhile, Aston Martin has also attracted the attention of the legion of Jaeger LeCoultre deep pockets clients. It is clear that the arrangement has brought interesting results all around.
Replica TAG Heuer and Omega replica watches, two watchmakers before anyone else, are no strangers to motorsport. Their Monaco chronographs and Daytona, respectively, are emblematic watches named after sponsorship deals midcentury between watchmakers and famous races whose watches are named. Neither bears no obvious indication of this association outside their names, but their success is an early indication of the potential of these collaborations.
In the intervening years, watch companies have embraced the connection to motor sport to the point that there is a race replica luxury watch brands at every price, Infiniti Red Bull F1 Chronograph Casio (price of approximately € 200) Big Bang Ferrari Hublot King Gold (€ 45,900). This is still a relatively small part of the watch industry € 50 billion global replica, but the market value is immense. Accordingly, watchmakers have become increasingly sophisticated in their attempts to attract racing fans to buy their goods, inspiring and carbon fiber materials and titanium racing cars and emblazoning watches with logos of ‘team.
This year, TAG Heuer released only two of these watches, one in partnership with McLaren and another celebrating the Nissan back at Le Mans, both proudly display the TAG Heuer logo and the manufacturer.
“TAG Heuer has always embraced technology vanguard as a fundamental value, and they immediately saw a kindred spirit in the design of defying convention of the Nissan GT-R LM NISMO” says Darren Cox, Director, Global Motorsports for Nissan. “The NISMO brand has a loyal and enthusiastic worldwide. These are people who recognize innovative and dynamic brand, and we expect them to recognize the values common to own a TAG Heuer “.
Similarly Oris, a Swiss watch manufacturer with over a replica heritage century but not much brand presence in the United States, has been manufacturing watches Williams Formula One brand for years. Their new collaboration, however, a joint venture with Audi, a step away from the racetrack and in the showroom.
“The customer is buying an Audi is similar to the customer who is buying a Oris,” said Jamie McCorry, US marketing director Ori. Rather than go the route of motorsport, with Oris watches in front of the Audi buyers is an attempt to attract a new fan race, one who appreciates the mechanical precision and contemporary design, but can not have a team F1 preferred, she said. “[These customers] do not seek flashy product or better known there. They appreciate quality. “